As the style became further popularized through the Internet, more shops opened abroad, such as Baby, The Stars Shine Bright in Paris (2007) and in New York (2014).
It was around this time that interest in and awareness of Lolita fashion began entering countries outside of Japan, with The Gothic & Lolita Bible being translated into English and distributed outside of Japan through the publisher Tokyopop, and FRUiTS publishing an English picture book of Japanese Street Fashion in 2001. Important magazines that contributed to the spread of the fashion style were the Gothic & Lolita Bible (2001), a spin-off of the popular Japanese fashion magazine KERA (1998), and FRUiTS (1997). In the late nineties, the Jingu Bashi (also called the Harajuku Bridge) became known as a meeting place for youth who wore lolita and other alternative fashion, and lolita became more popular, causing a surge in warehouses selling lolita fashion. The lolita style spread quickly from the Kansai region and finally reached Tokyo partly due to the economic difficulties there was a big growth in the cuteness and youth cultures that originated in the seventies. During this time Japan went through an economic depression, leading to an increase in alternative youth and fashion cultures such as gyaru, otaku, visual kei, and lolita, as well as visualkei-inspired clothing such as Mori, Fairy Kei, and Decora. These band members wore elaborate clothes that fans began to adopt. In the 1990s, lolita became more accepted, with visual kei bands like Malice Mizer and others rising in popularity. Shortly after that, Baby, The Stars Shine Bright (1988), Metamorphose temps de fille (1993), and other brands emerged. The term 'lolita' first appeared in the fashion magazine Ryukou Tsushin in the September 1987 issue. When brands like Pink House (1973), Milk (1970), and Angelic Pretty (1979) began to sell cute clothing, it resulted in the emergence of a new style that would later become known as 'Lolita'. The result was an increase in interaction between pedestrians in Harajuku. In the years of 1977–1998, a large part of the Harajuku shopping district closed for car traffic on Sundays. After Otome-kei, Do-It-Yourself behavior became popular, which led to the emergence of a new style called 'doll-kei', the predecessor of Lolita fashion. The cuteness style, known as kawaii style, became popular in the 1980s. As a result, the company Sanrio began experimenting with cute designs. Before Otome-kei emerged, there was already a rise of cuteness culture in the earlier seventies during this period there was a strong emphasis on cute and childish handwriting in Japanese schools. History Īlthough the origin of the fashion is unclear, at the end of the 1970s a new movement known as Otome-kei was founded, which slightly influenced Lolita fashion since Otome means maiden and maiden style looks like a less elaborated Lolita style. Other typical Lolita garments include jumperskirts (JSK) and one-pieces (OP). For further effect, some Lolitas use knee socks, ankle socks, or tights, together with either high heels or flat shoes with a bow. Lolitas can also wear Victorian style drawers under their petticoats. Lolitas frequently wear wigs in combination with other headwear such as hair bows or bonnets (similar to poke bonnets). Components of the lolita wardrobe consist mainly of a blouse (long or short sleeves) with a skirt or a dress, which usually comes to the knees. The skirt can be either bell-shaped or A-line shaped. The main feature of Lolita fashion is the volume of the skirt, created by wearing a petticoat or crinoline. This style evolved into a widely followed subculture in Japan and other countries in the 1990s and 2000s and may have waned in Japan as of the 2010s as the fashion became more mainstream. Many other substyles such as 'sailor', 'country', 'hime' (princess), 'guro' ( grotesque), 'qi' and 'wa' (based on traditional Chinese and Japanese dress), 'punk', 'shiro' (white), 'kuro' (black), and ' steampunk' lolita also exist. This clothing subculture can be categorized into three main substyles: ' gothic', 'classic', and 'sweet'. A very distinctive property of Lolita fashion is the aesthetic of cuteness. Lolita fashion ( ロリータ・ファッション, rorīta fasshon) is a subculture from Japan that is highly influenced by Victorian clothing and styles from the Rococo period. For other uses, see Lolita (disambiguation).Īngelic Pretty, a shop specializing in lolita fashion This article is about the Japanese fashion style.
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